We believe feeling good and doing good go hand in hand. Born in Huntington, WV, we're an online boutique on a mission to make sustainable intimates accessible and inclusive. We curate a thoughtful mix of thrifted vintage finds and discounted new pieces in a wide range of sizes — so everybody can shop consciously without compromise. 🌹

We started The Gilded Rose because too much is thrown away, and too many people are priced out of feeling confident in what they wear. 🌹

By giving quality lingerie a second life and offering new styles at accessible prices, we're keeping waste out of landfills and putting something special in your hands instead. Because we know these are intimate items, every single piece is either new or has been expertly inspected and thoroughly cleaned before it ever reaches you — and all underwear is new with tags, always. 🌹

Shop us online or catch us at a pop-up event near you because the hunt is half the fun! Want to get involved in our buyback and trade program? Use the contact form to set up a time!

 - Haley